Natural Gear started as an idea to make camouflage clothing look more like the natural surroundings and they wanted it to fit in with all terrains. Founded in 1994 Natural Gear scientifically designed their camo pattern by ovserving nature. The pattern featured natural earth tone colors and had the capability to adapt to many types of terrain.
Their clothing line began with simple shirts, pants, jackets, and caps but as the word spread around the hunting community consumers started demanding the product. With the increased interest, Natural Gear expanded from their original items. Though many of Natural Gears designs have changed, but the pattern has always stayed the same. Natural Gear has "Science of Nature!"